Since Pointe started as a quarterly magazine in 2000, Harlequin Floors has been in partnership with them with select advertisements and sponsorships. In a recent article, the dance media outlet highlighted the history of Harlequin along with their partnership with the magazine.
Over the years, Harlequinโs advertisements in Pointe have featured some of the dreamiest names in ballet, from Yuri Possokhov and Yuan Yuan Tan at San Francisco Ballet to Josรฉ Carreรฑo and Susan Jaffe at ABT.
With companies as widespread as National Ballet of Canada, National Ballet of China and the Royal New Zealand Ballet all using Harlequin floors, itโs clear that the company has a worldwide presence.
You can read the full article here.